- Investigate the influence of advertising on my daily life
- Engage in critical inquiry of mass media
- Identify hidden media messages
- Interpret messages presented through advertising
- Discuss the effect of advertising on culture
1) ASSIGN YOURSELF: SEE HANDOUT! HW== test grade!!
You will keep a record of the advertisements YOU see during their regular television viewing. Record the amount of time spent watching commercials and the subject of each commercial. For example, if you watches three hours of television, you should note how much of that time was spent viewing commercials and the content of the commercial (e.g., products, television programming, public announcements). For products being sold, record the name brand of the product (e.g., Ragu spaghetti sauce)
AGENDA -
2) 12:20-12:30-pass out laptops-
3) DO NOW:12:20-12:40 (10 min) Take SURVEY on media-record YOUR scores after YOU complete the quiz. While waiting for other students to finish, YOU should review the questions that YOU answered incorrectly.
4) Follow-up discussion 12:40-12:55. Who is the most "savvy" television viewer? (10 min)
PRESIDENTIAL AD-(10 min)
5) 12:55- 1:00 1. DISCUSSION-(10 min)
Opening activity. Discussion about television viewing habits and what magazines students enjoy reading by asking the following questions:
- How many of you have a television in your bedroom?
- How many hours of television do you watch daily?
- What is your favorite television program?
- What do you think about the television rating system?
- What magazines do you like to read?
- Do you subscribe to any magazines? What are they?
6)--DAILY EXIT QUIZ IN quia
7) 1:00-1:20---MAGAZINE AD DISSECTION (20 min)
- Each student WILL work with a partner for this activity.
- One magazine for each pair of students.
- Look through the magazine and find an advertisement you like.
- You have five to seven minutes to select an advertisement.
- Advertisement Dissection and Analysis sheet complete!
- Answer as many questions as possible about the advertisement, based on the ad that you selected. The first two groups to complete your analysis, Compare advertisements and discuss what you discovered with another group.
- I will continue to group pairs students as they complete the activity.
LEARN2TYPE
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